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If You Could Trade Places With Someone For One Day, Who...

Rough Draft:- Essay Topic: If you could trade places with someone for one day, who would it be and why? Rough Draft: (Need to be rephrased and make it proper MBA essay in terms of grammar, sentence structure and meaning) There are different reasons why people want to be an entrepreneur. Some of these reasons include money, success, fame or even freedom. I personally think entrepreneurship as an opportunity to help others, to make other people’s lives better and to improve society in a meaningful way. I always get motivated from entrepreneurs who use innovative approach to create something out of nothing, something that helps others and helps this planet. Being in Information Technology field, I have always been passionate about learning new technologies, which help improve society. When I think of an entrepreneur who made a big difference by helping the world with his/her innovative approach and more futuristic attitude rather than more money making attitude, the only person that comes into my mind is Elon Musk with whom I would like to trade places with. He is the founder, CEO and CTO of SpaceX; co-founder, CEO and product architect of Tesla Motors; chairman of SolarCity, co-chairman of OpenA I; co-founder of Zip2; and co-founder of PayPal. There are three main reasons why I would like to trade places with him: To learn and to understand his innovative approach, an opportunity to get a direct access to his facilities and to understand the corporate structure meet keyShow MoreRelatedThe Foreclosure Crisis1157 Words   |  5 PagesI often used to watch a show called â€Å"Extreme Makeover† where a team of builders would come to a neighborhood, build a need worthy family a beautiful new home, and then just give it to them. â€Å"Wow! What a lucky family,† I would say. â€Å"How fortunate.† However, as time went by, that same family would be in the news again. Why? The house was in foreclosure. The people had gone to the bank and taken out a mortgage against the home, then spent all the money they got for it on other things. In aRead MorePursuing A College Education : Is It Worth It?1492 Words   |  6 PagesIf my dad had not wasted his time with college and trading he would have been in the union much longer and would be much better off. The story of my father’s misfortune makes me raise the question as to whether or not college is worth the money or time invested. There are many options available to young men and women after graduating high school. Some of those options include going to college, joining the military, going into the trades, taking a gap year to work before college, or another type ofRead MoreHow Does Management Impact Globalization?894 Words   |  4 Pagesinternational trade has become a key part of large business, corporations and organizations alike. But how does management impact globalization in business? There are a few key aspects to properly understanding what is needed when running a business abroad. Understanding cultural differences and behavioral changes internationally is the first step to succeeding abroad. Additionally, when any business goes abroad or widens their horizons, one must manage the â€Å"bottom line† financially properly or it could leadRead MoreUtopia Could Happen Tomorrow Essay526 Words   |  3 PagesImagine for a second a place where color does not exist. Imagine a place where everyone l ives in a house. Imagine a place where everyone one has a job and violence does not exist. Imagine a place where everything seems; familiar, homely, and secure. How far away do you think that place is from your communities today? Every single day, in every single country there are people who cannot afford and do not get simple basic necessities. No matter the weather, freezing rain or blazing sun, thereRead MoreEvaluating Key Issues With Our Country, The United States Of America1484 Words   |  6 PagesAmerica The United States of America, if you re are reading this then you were probably raised in this country. Now, you may or may not be patriotic, but you must realize that our country is a strong, sturdy country. While we have our ups and downs, we still stay strong and prevail. Whether it be surviving and countering terrorism, or fighting against a corrupt version of communism, we are still here alive and well. Today I m going to bring you along and show you my opinions of the United States, includingRead MoreModern Slavery: Human Trafficking Essay1348 Words   |  6 Pagesbut it is also very hard to track. One problem that appears more often than not is Backpage.com. Backpage has made it easier for these commercial sex trades to happen in hotel rooms rather than on the street corner. Although Backpage is a huge contributor to this problem, there are plenty of other cites that do the same. In the state of Nevada, human trafficking can be treated like murder. The definition of human trafficking in Nevada is, â€Å"the trade of people who are then usually forced to work asRead MoreThe Last Stand: Should Airline Pilots Be Allowed to Carry Fire Arms?1034 Words   |  4 PagesThey have put into place many rigorous security check points that are very unnecessary, and mainly just disturb people in the process. Even though there are these security check points, people will always find a way to bypass the system and bring along some type of weapon. Who is the greatest target on a plane? Well in most cases it will be the caption, but how is the caption and co-caption supposed to fend off someone with a weapon? The answer to this question is very clear, you give them a weaponRead MoreAnalysis Of The NACS Show1170 Words   |  5 Pages For this paper I had to think about where I was going to watch people do their usual day. Then I remembered that the 2017 NACS show was going on this week, which stands for the National Association of Convenience Stores. On Tuesday I went to the McCormick Place to see all the companies that came out. While looking at the map that they hand you during the fair to see where all the companies are located I found that Lidworks was at booth 5359. 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The police and the FBI have even used the Internet to capture and convict criminals. All this new technology is coming at us so fast and from so many places. Such as television, magazines and news

How to Use the Metric System in Spanish

You may speak Spanish well, but if youre talking to typical Spaniards or Latin Americans using inches, cups, miles, and gallons, chances are they wont understand you well even if they know words such as pulgadas and millas. With a few exceptions—among ​them, Spanish speakers inside the United States—Spanish speakers throughout the world use the metric system of measurements in everyday life. Although local or indigenous measurements are in use in some places, and American/British measurements are occasionally used for some specific instances (gasoline is sold by the gallon in some parts of Latin America, for example), the metric system is universally understood in the Spanish-speaking world. The metric system has widespread usage even in Puerto Rico, even though it is a U.S. territory. British Measurements and Their Metric Equivalents in Spanish Here are the most common British measurements and their metric equivalents in Spanish and English: Length (Longitud) 1 centimeter (centà ­metro) 0.3937 inches (pulgadas)1 inch (pulgada) 2.54 centimeters (centà ­metros)1 foot (pie) 30.48 centimeters (centà ­metros)1 foot (pie) 0.3048 meters (metros)1 yard (yarda) 0.9144 meters (metros)1 meter (metro) 1.093613 yards (yardas)1 kilometer (kilà ³metro) 0.621 miles (millas)1 mile (milla) 1.609344 kilometers (kilà ³metros) Weight (Peso) 1 gram (gramo) 0.353 ounces (onzas)1 ounce (onza) 28.35 grams (gramos)1 pound (libra) 453.6 grams (gramos)1 pound (libra) 0.4563 kilograms (kilogramos)1 kilogram (kilogramo) 2.2046 pounds (libras)1 American ton (tonelada americana) 0.907 metric tons (toneladas mà ©tricas)1 metric ton (tonelada mà ©trica) 1.1 metric tons (toneladas mà ©tricas) Volume/capacity (volumen/capacidad) 1 milliliter (mililitro) 0.034 fluid ounces (onzas fluidas)1 milliliter (mililitro) 0.2 teaspoons (cucharaditas)1 fluid ounce (onza fluida) 29.6 milliliters (mililitros)1 teaspoon (cucharadita) 5 milliliters (mililitros)1 cup (taza) 0.24 liters (litros)1 quart (cuarto) 0.95 liters (litros)1 liter (litro) 4.227 cups (tazas)1 liter (litro) 1.057 quarts (cuartos)1 liter (litro) 0.264 U.S. gallons (galones americanos)1 U.S. gallon (galà ³n americano) 3.785 liters (litros) Area (superficie) 1 square centimeter (centà ­metro cuadrado) 0.155 square inches (pulgadas cuadradas)1 square inch (pulgada cuadrada) 6.4516 square centimeters (centà ­metros cuadrados)1 square foot (pie cuadrado) 929 square centimeters (centà ­metros cuadrados)1 acre (acre) 0.405 hectares (hectà ¡reas)1 hectare (hectà ¡rea) 2.471 acres (acres)1 square kilometer (kilà ³metro cuadrado) 0.386 square miles (millas cuadradas)1 square mile (milla cuadrada) 2.59 square kilometers (kilà ³metros cuadrados) Of course, mathematical accuracy isnt always necessary. For example, if you remember that a kilogram is a bit more than 2 pounds and a liter is a bit more than a quart, thats close enough for many purposes. And if youre driving, remember that a speed-limit sign that says 100 kilà ³metros por hora means you shouldnt be driving more than 62 miles per hour. Sample Spanish Sentences Involving Measurements  ¿Realmente necesitamos 2 litros de agua al dà ­a? (Do we really need 2 liters of water per day?) El hombre mà ¡s grande del mundo tenà ­a 2 metros 29 de estatura y un peso de 201 kilogramos. (The tallest man in the world had a height of 2.29 meters and a weight of 201 kilograms.) El territorio mexicano abarca una superficie de 1.960.189 kilà ³metros cuadrados sin contar sus islas o mares. (The Mexican territory covers an area of 1,960,189 square kilometers not counting its islands or seas.) La velocidad de la luz en el vacà ­o es una constante universal con el valor 299.792.458 metros por segundo. (The speed of light in a vacuum is a universal constant with a value of 299,792,458 meters per second.) Los hoteles de esta zona deben tener la habitacià ³n doble de 12 metros cuadrados mà ­nimo. (Hotels in this zone should have double rooms of at least 12 square meters in area.) La diferencia de 10 centà ­metros no se percibe ni importa. (The difference of 10 centimeters is neither noticeable nor important.) Hay casi 13,000 kilà ³metros entre Londres y Johannesburgo. (There are almost 13,000 kilometers between London and Johannesburg.) Key Takeaways All Spanish-speaking countries use the metric system, although British and indigenous measurements sometimes have specialized uses.Outside the United States, most native Spanish speakers are unfamiliar with everyday British measures even if they understand what the words mean.The Spanish words for metric units are very similar to the corresponding English words.

A Sustainable America Is Just Part Of The Games. The...

A Sustainable America is Just Part of the Games The countdown begins as humanity ascends to the battle field. We don’t want to kill one another, but winning the fight means feeding our families for a year. How did we get to this post-apocalyptic place? If only we had paid attention to the signs of our declining surroundings. While North America has not found, itself subjected to the reaping of the Hunger Games, author Suzanne Collins eludes to this fate in her young-adult, dystopian novel â€Å"The Hunger Games†. As the topic of sustainability becomes widely discussed, the concerns of the state of our planet continues to increase along with the overall well-being and equality of those who inhabit it. Throughout her novel, the writer represents†¦show more content†¦In understanding the ways in which Collins has demonstrated the negative development of a post-apocalyptic sustainable country, it is vital to understand what the initiative would represent in a posit ive, equal sustainable movement. As author, Christian Weisser states in his work â€Å"Sustainability†, â€Å"[we] may recognize that sustainability has to do with preserving or maintaining resources†, but the true definition â€Å"is the capacity to endure or continue† (Weisser 3). It is vital to the encouragement of sustainability that resources are maintained for the present and available for the future, and while this concept can be understood economically, factors such as â€Å"social and environmental consequences of human activity† account for the movement as well (Weisser 5). These factors are the foundation of the â€Å"three pillars of sustainability† (Weisser 5). The ideal sustainability model as the author describes involves: People, Planet and Profit; each pillar prioritizes a different matter in their respected categories (i.e. equality, eradication of poverty, protecting the environment and long-term production and management of reso urces). Yet, throughout â€Å"The Hunger Games†, the model appears to be built to hold one pillar: The Capitol. While the games appear to be a form of entertainment for Panem’s wealthy and powerful, theShow MoreRelatedSummer Olymoics23416 Words   |  94 PagesOlympics From Wikipedia, the free encyclopedia Jump to: navigation, search 2012 Olympics redirects here. For the Winter Youth Olympics, see 2012 Winter Youth Olympics. For the Paralympic Games, see 2012 Summer Paralympics. London 2012 redirects here. For the video game, see London 2012 (video game). Games of the XXX Olympiad | This is the clear version of the official logo. There are four official base colours, and another version for the 2012 Summer Paralympics. For more details, seeRead MoreAdidas Marketing Plan20768 Words   |  84 Pages†©Our†©fourth†©recommendation†©is†©to†©improve†©specific†©product†©and†©technological†© awareness†©by†©focusing†©on†©better†©functional†©communication,†©such†©as†©a†©redesigned†©and†© simpler†©website,†©and†©an†©increase†©in†©advertisements†©and†©commercials†©for†©specific†©products,†© as†©opposed†©to†©just†©focusing†©on†©promoting†©the†©adidas†©brand†©as†©a†©whole.†©Finally,†©we†© recommend†©that†©adidas†©aggressively†©pursue†©gaining†©market†©share†©in†©emerging†©Asian†© markets,†©especially†©China,†©since†©there†©is†©yet†©to†©be†©an†©established†©le ader†©there†©in†©the†© sporting†©goods†©industryRead MoreAdidas Marketing Plan20779 Words   |  84 Pages†©Our†©fourth†©recommendation†©is†©to†©improve†©specific†©product†©and†©technological†© awareness†©by†©focusing†©on†©better†©functional†©communication,†©such†©as†©a†©redesigned†©and†© simpler†©website,†©and†©an†©increase†©in†©advertisements†©and†©commercials†©for†©specific†©products,†© as†©opposed†©to†©just†©focusing†©on†©promoting†©the†©adidas†©brand†©as†©a†©whole.†©Finally,†©we†© recommend†©that†©adidas†©aggressively†©pursue†©gaining†©market†©share†©in†©emerging†©Asian†© markets,†©especially†©China,†©since†©there†©is†©yet†©to†©be†©an†©established†©leader†©there†©in†©the†© sporting†©goods†©industryRead MoreMarketing and Financial Markets41809 Words   |  168 PagesM University O. C. Ferrell Univesity of New Mexico brief contents Part 1: Marketing Strategy and Customer relationships 1 1. An overview of Strategic Marketing. 2 2. Planning, implementing, and Controlling Marketing Strategies 30 Part 2: environmental Forces and Social and ethical responsibilities 61 3. the Marketing environment 62 4. Social Responsibility and ethics in Marketing 92  © Part 3: Using information, Technology, and Target Market Analysis 127 5. Marketing

Leadership essay Free Essays

It is a sign of good leadership when vision is clearly defined and communicated throughout the organization. A major advantage leaders with a vision enjoy is that their standards are not measured by what others consider acceptable. Visionaries have no predetermined boundaries. We will write a custom essay sample on Leadership essay or any similar topic only for you Order Now Michael Mitchell of Regency Company is one leader with a good sense of vision. As a business leader, he does not try to base his growth rate on his peers’ performances. Instead, his personal standards are higher than—or different from—the norm. Likewise, his perceptions are closely in tune with those of his customers. Fixing this vision firmly in his mind consistent with customer needs is, according to him, a prerequisite to his success. I worked with Michael on Project Dynamo where we had several problems. He developed a set of strategies that involved circular thinking on the basis that optimal strategies will evolve gradually and be very interdependent. We encountered several problems then. A business, they say, is most prone to failure during its first three or so years of operation – the so-called ‘valley of death’ years. A key to getting through these early years is to avoid the obvious mistakes. Generally speaking, businesses fail for significant and substantial reasons that are often very evident to outsiders. Insiders often fail to see them because of their closeness and determination. I worked with Michael on Project Dynamism where we had several problems such as: A.   The company needed a reinvention. It was the same drink that was sold in schools but nothing much changed in packaging or marketing B. The employees had a low morale because they thought management would be downsizing. C. Sales was swindling in away. The staff obviously was not motivated at all. And here is what he did: A. Being the main innovator in the company, Michael opened the process of innovation in order to influence people. Innovation is an incredibly powerful method that he uses to improve, awaken or save this business. Innovation allows him to keep all the good points of Smart Drink such as its professional people and its hold of the market. It allows him to get all the working parts together while he changes the corporate mission until he can find a working formula. B. He empowered his people by encouraging employees to go the extra mile for the customers. Each staff is empowered to use his or her own best judgment to handle customer complaints. Every employee is authorized to resolve a guest complaint. C. He spent quite a sum to on the company’s image. This included training his people in customer relationship. He motivated the team by telling them that he would give incentives when the company’s earnings increase to 20 percent from the past year. It was a realizable goal because people were slowly getting his idea of good customer relations. After he organized the marketing of Smart drink, I marveled at how he managed the situation by doing the following: 1. He emphasized in trainings that the individual, first and foremost, must be respected. 2 He focused on the principle that the customer must be given the best possible service. 3 There was no compromise to excellence and outstanding performance. This must be pursued at all times. All three of these wonderful bedrock principles focusing on doing what’s right for the customer have guided Smart drink for years. Michael could also be understanding and direct. When faced with the insecurities of a customer: A. He gave exceptional service. He insisted on its execution by every employee, B. He decreed that even when there is a thirty-day complete guarantee, and a dissatisfied customer wants a refund six weeks after a purchase, in a truly customer-driven company, an employee could rectify the situation without having to ask permission from a supervisor. C. He says that, â€Å"When the written guarantee states that the company is not liable, the company’s unwritten commitment to service takes precedent.† Michael as Team Leader – As a team leader, Michael is creative. He makes sure to get the best results from employees, which involves managing his relationship with them. Honesty goes a long way toward coping with the evolving relationships between employees and employers. Michael as Client Leader – Michael encouraged that employees become enthusiastic and cheerful when they meet clients. The friendly atmosphere that these employees create cannot be found in a company manual. It is an intangible quality that is not a result of low prices or no frills. Clearly, the Smart drink management team has earned the respect of its people. Michael as 360-Degree Manager – He embraced constant change. This means that when competition responds to his strategy, he was ready to implement his contingency plan immediately. Sometimes, even before Plan A is implemented; he was planning ahead to introduce Plan B and Plan C, always staying a few steps ahead of the competition. Being the main innovator in the company, Michael opened the process of innovation in order to be of influenced to people. Innovation is an incredibly powerful method that he uses to improve, awaken or save this business. Innovation allows him to keep all the good points of Smart Drink such as its professional people and its hold of the market. It allows him to get all the working parts together.    How to cite Leadership essay, Essay examples

Case Study of Airaisa Airline Plane-Free-Samples-Myassignmenthelp

Question: Analyse the Case Study of Airaisa Airline Plane 8051 Crash in 2014 Decision Making Problem Solving. Answer: Introduction The report is regarding the Indonesia AirAsia Flight 8501 (QZ8501/AWQ8501) which was scheduled to carry passengers from Surabaya, Indonesia, to Singapore. The international passenger flight was operated by AirAsia Group affiliate Indonesia AirAsia. The flight met with an accident on 8 December 2014, while operating on the route, crashing into the Java Sea due to bad weather. The incident killed all 155 passengers and seven crew on board. The debris and human remains were collected two days later in the Java Sea. The wreckage was found on the sea floor on 3 January 2015(ABEND, 2015). The flight data recorder and cockpit voice recorder were recovered by 13 January. The aircraft was hindered during an unusual steep climb and had been incapable to recuperate. On 1 December 2015, the Indonesian National Transportation Safety Committee stated that the incidence was caused due to the sequence of events causing crash due to malfunction in the rudder travel limiter unit. The pilots reply to t he 104-degree roll of the aircraft and miscommunication lead to chain of events leading loss of aircraft. The air crash became the second-deadliest in Indonesian territory, behind Garuda Indonesia Flight 152 in 1997. It was considered as the second deadliest crash involving A320 and the third deadliest involving an Airbus A320 family (Lab, 2015). The aircraft crash lead to series of consequences generating multiple allegations on the AirAsia. It further leads to economic crash and had a long term impact (Smith, 2015). Purpose of Report The report is related to examination of Air crash of Indonesia AirAsia Flight 8501 (QZ8501/AWQ8501). The incidence leads to series of impacts on the Indonesian economy. Such incidence creates distrust in the airliner and hence creates disruption. The AirAsia incidences lead to multiple theories against their goodwill. One of the main purposes is to examine the consequences that lead to this event and further affected the unsettled events coming up in future. AirAsia suffered widespread allegations due to the incidence and witnessed a series of fall in the share market. The group is a pioneer of low -cost model in Asia, and has built a strong reputation for affordable and safe flying. This has further questioned the credibility of AirAsias long history in aviation industry. An analysis into the matter and how it affected companys position wherein causing a fall in the share price. It showcases the investor behavior due to the fall in the stock market during the period. It further prov ides recommendations to the company and the readers regarding the air crash. This has further greater implications on the airliner in order to reduce such incidence (Trask, 2016). Company, Problem and Approach Used to Solve The air crash was known as one the second-deadliest incidence in the history of Indonesian territory. It has affected people trust over the airliner and hampered the peoples faith for a long time-period. The fatal crash occurred due to bad weather condition. The deadliest incident created a deep concern in mind of people regarding the credibility of aircraft. The probable reason behind the crash was due to the bad weather. This accident has created a concern among people, whether to trust the brand or not. AirAsia is known across the world for holding minority interest in countries like Thailand, the Philippines, India; the low cost airliner is carrying out facilities in order to manage the operations in the cost-friendly way. Incidence like this has questioned the credibility of the airliner and shaken the faith of people. AirAsia has flown more than 200 Million passengers across the world, including its long haul arm AirAsia X. There has never been an incidence regarding the lost o f flight or accident. The apparent incidence caused due to the miscommunication in between the pilot and the co-pilot due to the technical problem. The Airbus was en-route to Singapore from Surabaya, wherein it lost the contact with air traffic control after 42 Minutes after takeoff. Seven crew members and 155 passengers were on board. The wreckage and bodies were later collected from the Java Sea. There were multiple theories suggesting the reason behind the incidence. Investigators state that the Airliner lost the control of the plane leading to accident (Otto and Pasztor, 2015). Another theory suggests that the incidence was caused due to technical problem with the Rudder Travel Limiter; The estimated interruption to RTL occurred around 3 times in a space of 13minutes resulting in disengagement to auto-pilot. The loss in auto-pilot function created a miscommunication in between the pilot and the co-pilot leading to manual fly. According to the information collected from the two b lack boxes; there was a miscommunication in between the two pilots. The pilot instructed the co-pilot to pull down which literally means sending the plane to 38,000 feet. There is a literal misrepresentation of instructions as given by the pilot to the co-pilot (Barreveld, 2015). The findings from the year long investigations suggest that there was no standardised terminology. Co-pilot was initially taken control of the plane as the pilot was fixing the RTL. Further investigations suggested that the plane faced the same issue 23 times since January 2014. The problem occurred due to a cracked solder joint when exposed to extreme temperature (Koren, 2015). The investigation detects two reasons behind the incidence resulting in plane crash. The malfunctioning of RTL and subsequent flight crew action resulted in the accident. It was beyond the capability of the crew to recover. The series of technical failure resulted in the incidence. The joint investigation by Australian, French, Singaporean and Malaysian authorities has pointed out the weakness in pilot training in dealing with such situations. It is further recommended by the authorities that the pilots have to be given training regarding the recovery of plane (Pounian and Green, 2015). Analysis From above it is clear that analysis it is clear that the It is very well clear from the scenario that the AirAsia pilots are not given with a proper training. There were sudden changes in the market leading to change in airliner in an effective way. This has a prolong impact on the history of aircraft industry. This has a direct influence on the airliner and influenced the factors that were later responsible for the ill-fate of the aircraft. It is further justified that the airliner has a direct implication on the flight and impact the flight had on the long term sustainability (Brajawidagda, Chatfield and Reddick, 2015). This is important enough while analysing the factors that are associated with the incidence. This is important in order to avoid such incidences in the aviation industry. This is important enough for handling the situation in the most effective way. More the less, this incidence is an example of ignorance that required to be dealt with utmost care. It is clear from that the steep fly angle in attempting to over-fly a huge thundercloud the Air Asia plane, flying from Surabaya to Singapore in the early morning of 28 December 2014, entered the thundercloud. Jet-engines stopped working without presence of oxygen. Air Asia flight QZ8501, a twin engine Airbus 320, unfortunately flew into such a bubble of CO2 the aircraft made an "unbelievably" steep climb, from 32,000 to 38,000 feet, possibly pushing it beyond the Airbus A320's limit. Due to the high altitude and steep angle of climb, the plane lost control and lost the balance. As per the research, The CO2 escaping from an unknown source in the earths crust resulted in high winds at this altitude, leading the incidence (Matsuno and Ilmi, 2015). There were sudden disturbance in the flight recorder (black box) from Flight 8501 can disprove or otherwise validate this theory. The possible reason behind the incidence can only be determined through the recordings. There are multiple theories one out of many possible explanations for the accident. The crucial point to look for is the relatively sudden loss of thrust due to failure of both engines at about 36,000 feet (Gerken, et al 2016). There is a need to conduct an investigation into the matter like - Investigation of possible volcanic activity in the region. This is to avoid any repeat of stalling aircraft, in case more CO2 is released. Critical Evaluation of the Approach Used One of the main reasons behind the incidence was due to ineffective training. This is critical for gaining an effective insight. There were questions on the credibility of the airliner that has affected the company. People avoided the use of Aircraft after the incidence took place. There are situation where the critics have slammed the company for using inefficient aircrafts (Elliot, 2015). Improvements Suggested in the Approach used There are consistent issues in the airliner that required to be addressed in a well effective way. There is a necessity to adopt a standardised training process. The pilots are not being provided with a proper training that in return has affected the brand. Reports suggested that the Airliner was not following any standardized guidelines that created the confusion. There is a necessity to address the problem in a well and effective way so as to manage the problem with a correct approach. This is important for gaining effectiveness in drawing efficiency in the best possible way (LA Times, 2015). Other Available Approaches Another critical issue found in the case study is regarding the use of failed aircraft parts. The incident could have been avoided if the RTL was repaired at an early stage. There is a constant issue that is been faced by the airliner. Such an incidence created questions in the mind of the travellers and the other stakeholders. It is important to repair the aircraft in order to avoid such incidences in future. The Best Approach The best approach is to find out the most appropriate solution to the problem and to effectively implement the plan in order to eliminate the repercussion of such incidence. This is important to eliminate such incidences that might affect the company later. This is necessary for implementing one of the most effective ways to reduce the ill-impact (Auxier, 2015; Bellamy, 2015). Stock Market Analysis After the incidence, AirAsia share price fell 7.8 percent. This was their biggest one-day drop in more than three years after its Flight QZ8501 went missing. A lot many travelers lost faith in the airline. This has affected the company profits for a short period. AirAsia took the whole responsibility and believed in shifting people negative attitude towards the airline (Wise, 2015). The Kuala Lumpur-traded shares of AirAsia had fallen 7.8 percent as of 0320 GMT, their biggest daily drop since Sept. 22, 2011. The stock had dropped as much as 12.9 percent after the opening, compared with a 0.4 percent decline in Kuala Lumpurs benchmark index. The fall in investors faith has affected the brand and later created a question in their mind. They find it difficult for them to manage the interest of people in the company (Plucinska, 2015). About 59.5 million AirAsia shares had been traded. That was about 5.2 times the stocks average full-day volume over the past 30 days. The fall in the price of AirAsia share was considered to be the highest fall after 2011. However, as expected the price of share went up after sometime (REUTERS, AGENCE FRANCE-PRESSE, 2015). Reaction of Investors to Problem and Solution There was a drastic fall in the AirAsias share after the incident took place. The entire market was bewildered after a fall in the market. Investor lost the hope in the company for a short period of time. AirAsia try building customer faith that was lost after the crash. It is very obvious from the research that has a sustainable impact on the investor. A negative image of the brand was coated for the short period of time. Customers believed that the company is not trustworthy enough to gain an effective market share. The fall in investors faith has affected the brand and later created a question in their mind. They find it difficult for them to manage the interest of people in the company. People do lose faith in a brand after such an incidence. AirAsia replenish the lost faith of people in the company. The CEO of AirAsia came forward and took complete responsibility of the incidence. It was pretty much understood that people require and effective plan in order to gear up people interest (McGee, 2015). Trend Analysis of Share Price during the Period The following data shows the change in the price of AirAsia during the event. It states forward the changes in the fall of the prices. The AirAsia share price fell 7.8 percent at the starting stage. It started recovering in July 2015. The chart represents the changes in market share of AirAsia after the incidence. This directly showcases the impact of this incidence on the company (Reuters, 2015). Conclusions To conclude, the incidence had a long lasting impact in the history of AirAsia. It can be seen that Airliner faced multiple impacts due to the incidence. People lost faith in the airliner that has shaken the faith of people. It is important enough for taking inference of such incidences and developing a proper strategy in order to avoid any such incidence in future. The report provide with multiple theories. It examines the consequences that lead to this event and further affected the share market. Summary of Key learning Points The aircraft crash lead to series of consequences generating multiple allegations on the AirAsia The deadliest incident created a deep concern in mind of people regarding the credibility of aircraft The failure was caused due to the RTL and ineffective training to the pilots. The share market was affected due to the incidence for a short period which later started recovering in July 2015. Recommendations To company It is recommended that, AirAsia need to incorporate an effective training process. The problem can only be eliminated if the company is able to manage the situation with a correct approach. This is important for gaining effectiveness in drawing efficiency in the best possible way. To readers It is recommended that, for safety sake the customers need to keep faith in the airliner. It is further suggested that the travellers should refrain themselves from using airline that are continuously facing the issues. References Abend, L.2015. AirAsia 8501 crash: It's not just pilot error. Online. Available at: https://edition.cnn.com/2015/12/01/opinions/abend-airasia-8501-case/index.html Accessed on: 25 November 2017 Auxier, E.2015. PULL DOWN! HARSH LESSONS FROM THE AIRASIA 8501 ACCIDENT. Online. Available at: https://airwaysmag.com/best-of-airways/pull-harsh-lessons-airasia-8501-accident-2/ Accessed on: 25 November 2017 Barreveld, D., 2015.Air Crash Investigations-Cracked Solder Joint-The Crash of Indonesia Air Asia Flight 8501. Lulu Press, Inc. Bellamy, W.2015. AirAsia Flight 8501 Crash Caused by Pilot Error, Rudder Units. Online. Available at: https://www.aviationtoday.com/2015/12/03/airasia-flight-8501-crash-caused-by-pilot-error-rudder-units/ Accessed on: 25 November 2017 Brajawidagda, U., Chatfield, A.T. and Reddick, C.G., 2015, May. The imperative of government transparency in crisis communication: the case of AirAsia QZ8501 crash. InProceedings of the 16th Annual International Conference on Digital Government Research(pp. 51-60). ACM. Elliot,M.2015. AirAsia QZ8501 Crash: Final Report Points to Faulty Component, Crew Action. Online. Available at : https://www.flyingmag.com/technique/accidents/airasia-qz8501-crash-final-report-points-faulty-component-crew-action Accessed on: 25 November 2017 Gerken, F., Van der Land, S.F. and van der Meer, T.G., 2016. Crisis in the air: An investigation of AirAsias crisis-response effectiveness based on frame alignment.Public Relations Review,42(5), pp.879-892. Koren, M.2015. What Brought AirAsia Flight 8501 Down?. Online. Available at: https://www.theatlantic.com/international/archive/2015/12/airasia-crash-report/418143/ Accessed on: 25 November 2017 LA Times, 2015. Full Coverage Crash of Indonesia AirAsia Flight 8501. Online. Available at : https://www.latimes.com/world/asia/la-fg-airasia-8501-sg-storygallery.html Accessed on: 25 November 2017 Lab,K.2015. AirAsia crash: crew lost control of plane after apparent misunderstanding. Online. Available at: https://www.theguardian.com/world/2015/dec/01/airasia-crew-actions-caused-jet-to-lose-control-say-crash-investigators Accessed on: 25 November 2017 Matsuno, S. and Ilmi, B., 2015. A CAUSAL STUDY ON THE AIRASIA AIRBUS CRASH EVENT. McGee, O.2015. AirAsia 8501 Crash Report Says Faulty Part, Pilot Error Stalled Airbus A320 Last Year. Online. Available at: https://www.linkedin.com/pulse/airasia-8501-crash-report-says-faulty-part-pilot-a320-oliver Accessed on: 25 November 2017 Otto,B. And Pasztor, A. 2015. Malfunctions, Pilot Response Blamed in AirAsia Flight 8501 Crash. Online. Available at: https://www.wsj.com/articles/rudder-system-failure-contributed-to-airasia-flight-8501-crash-1448956384 Accessed on: 25 November 2017 Plucinska, J.2015. Crew Action and a Faulty Part Caused the AirAsia Crash, Indonesian Investigators Say. Online. Available at : https://time.com/4130480/airasia-crash-indonesia-qz8501-cause/ Accessed on: 25 November 2017 Pounian, S. and Green, J., 2015. AirAsia Flight 8501 Disaster: Applying International Conventions.New York Law Journal. REUTERS, AGENCE FRANCE-PRESSE,2015. Crash of AirAsia QZ8501: Key findings of investigation report. Online. Available at: https://www.straitstimes.com/asia/se-asia/crash-of-airasia-qz8501-key-findings-of-investigation-report Accessed on: 25 November 2017 Reuters, 2015. AirAsia Flight QZ8501 missing, share price crashes 7.8 pct, biggest drop in 3 years. Online. Available at: https://www.financialexpress.com/industry/airasia-flight-qz8501-missing-share-price-crashes-7-8-pct-biggest-drop-in-3-years/24107/ Accessed on: 25 November 2017 Smith ,L.2015. AirAsia flight QZ8501: Faulty part and 'crew action' caused loss of control that killed 162. Online. Available at: https://www.independent.co.uk/news/world/asia/airasia-crash-crew-action-caused-loss-of-control-of-flight-that-crashed-into-java-sea-killing-162-a6755311.html Accessed on: 25 November 2017 Trask, S. 2016. Thousand of Australians flew on doomed Indonesian AirAsia plane for a year before it crashed in Java Sea and killed 162 people. Online. Available at: https://www.dailymail.co.uk/news/article-3570375/AirAsia-plane-flew-fault-year-crash-Java-Sea.html Accessed on: 25 November 2017 Wise,J.2015. AirAsia Flight 8501 Crash Reveals the Dangers of Putting Machines in the Drivers Seat. Online. Available at: https://nymag.com/daily/intelligencer/2015/12/airasia-flight-8501-and-the-risks-of-automation.html Accessed on: 25 November 2017

Made in India Indian branding Essay Example For Students

Made in India ? Indian branding Essay Nation Branding ? Nation branding refers to branding of a country in terms of its reputation in the global scenario. Few of the practices involved in nation branding is constantly measuring the Nations growth in economic space, attracting tourism, exports, attracting talent pools, technology innovations, cultural heritage etc. The concept of measuring country?s global perception across various dimensions was developed by Simon Anholt in the year 2005. It is defined as Country branding Index or Nation branding Index. About IBEF ? India Brand Equity FoundationIBEF is a Trust which was formed in association by two entities namely Ministry of Commerce and confederation of Indian Industries (CII). IBEF?s core focus is to promote the ?Made in India? brand and to increase awareness of Indian products in overseas market. IBEF works along with various knowledge partners to communicate the message about Indian Business Stories through the form of CDs, posters, magazines, newsletters and reports. The article focuses on the perception of the brand ?India? across the world and the driving forces that makes the ?Made in India? brand to be the fastest growing brand in various verticals like technology, IT, Automobile, Medicine, Telecom, Banking Financial services, Manufacturing, Retail, Infrastructure and Educational sectors. The brand India is linked to the various components of a typical brand attributes. Brand PersonalityThe brand India has different facets of eminent personalities who have captured the hearts of global audience. Those include personalities like Mahatma Ghandhi Ji, APJ Abdul Kalam, Ar Rahman, Sachin Tendulkar, Ratan Tata, Shiv Nadar (HCL), Narayana Murthy ( Infosys ) etc who have contributed a lot in taking the Brand India to its acme. Brand NameThe name India has also been referred to as Bharath or Bharatam. In his book India Ethos and Values, Indian Professor Ajith Shankar has quoted various scriptures and described the etymology of the word ?Bharath? as followsBha refers to Bhagvan ( God ) and Ratha refers to ?Love? ? Bhartheeyas are people who love God!Bharat refers to the geographical territory of the public of IndiaRegion ruled by Bharata was refered as BharatavarsaBharath vibrates with hues of every natureSloganThe country India is often referred to feminine attributes of God. The tagline ?Incredible India? by the Indian Tourism depicts the scenic and serenity of India with invaluable natural assets and monuments, sculptures depicting brilliant architectures of the century. Brand Performance ? Brand India has better credibility compared to many other brands in the world. Indian brands like Tata, Mahindra, Maruti, Hero Moto corp, TVS, Haldirams, Hero cycles, Shakthi Masala, IPL, Tata Nano, Haldirams etc have very global presence. Bollywood movies have penetrated the global market to an extent that they act as a tough competition to Hollywood movies. Brand PromiseThere are many examples to prove the promise that India has delivered across the world in terms of health, Information and Technology, Automobile, Textiles, medical etc. Indian medical field ranks the fourth place in the world, in telecommunication India ranks second. The products like mobile phones, machinery components which were imported once are being exported with ?Made in India? Brand. India is the hottest selling market for all global companies. ?Chennai? is claimed to be the Detroit of Asia with various automobile companies invading Indian market and trying to setup their manufacturing base. Brand CultureA country like India is rich with its rich cultural heritage and religious values like religion, Yoga, Ayurveda, Marriage systems and ceremonies etc. Brand EssenceThe brand essence means the soul of the brand. The soul of India is its rich cultural heritage and values which are still unshaken or affected by western influence. India follows ?Unity in Diversity? with more than 100 languages and 400+ dialects, 28 states and 7 union territories. The concept of ?Saving? nature has helped Indian economic system to sustain its glory amidst global recession, where even the so called ?Super Powers? have felt the pain of economic slowdown. .u9aca142983160c192fc172af6cc50950 , .u9aca142983160c192fc172af6cc50950 .postImageUrl , .u9aca142983160c192fc172af6cc50950 .centered-text-area { min-height: 80px; position: relative; } .u9aca142983160c192fc172af6cc50950 , .u9aca142983160c192fc172af6cc50950:hover , .u9aca142983160c192fc172af6cc50950:visited , .u9aca142983160c192fc172af6cc50950:active { border:0!important; } .u9aca142983160c192fc172af6cc50950 .clearfix:after { content: ""; display: table; clear: both; } .u9aca142983160c192fc172af6cc50950 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9aca142983160c192fc172af6cc50950:active , .u9aca142983160c192fc172af6cc50950:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9aca142983160c192fc172af6cc50950 .centered-text-area { width: 100%; position: relative ; } .u9aca142983160c192fc172af6cc50950 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9aca142983160c192fc172af6cc50950 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9aca142983160c192fc172af6cc50950 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9aca142983160c192fc172af6cc50950:hover .ctaButton { background-color: #34495E!important; } .u9aca142983160c192fc172af6cc50950 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9aca142983160c192fc172af6cc50950 .u9aca142983160c192fc172af6cc50950-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9aca142983160c192fc172af6cc50950:after { content: ""; display: block; clear: both; } READ: Natural Law EssayIn spite of many invaders starting from Aryans, Persians, Muslim invaders, Danish, Dutch, French, Portuguese and finally The English have tried to plunder the wealth of our Nation, it?s natural wealth and beauty still remains the same and proves to be a ?Amudhasurabhi?. (The term is being referred to something which never gets exhausted.) There is no doubt that India will emerge as a Super power and once again prove its glory to the world.